Wednesday 7 May 2014

New and digital media; stories#28 - mr halsey

Link: http://www.dailymail.co.uk/health/article-2622217/Could-iPad-making-FAT-Ordering-takeaway-tablet-encourages-feast-fast-food.html
Title: Could your iPad be making you FAT? Ordering a takeaway on your tablet encourages you to feast on more fast food 

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  • - 40 per cent of Domino's orders in the U.S. are made online
  • - Customers ordering online enjoying perusing the full menu for options
  • - Rather than just choose their 'usual' people are encouraged to order extras
  • Perusing a menu from the comfort of the sofa on a touchscreen tablet or mobile phone encourages a hungry diner to order more food, compared to those ringing in their requests
  • While on the phone, customers tend to stick their 'usual' order, when presented with a full and tempting menu online, appetisers, side orders, fizzy drinks and desserts creep in
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