New and digital media; Pareto's law - mr hasley

1) What is Pareto's Law? Sum it up in a paragraph.
- Pareto's law is also known as the 80-20 rule. It states that roughly 80% of effects come from 20% of causes. Business-management consultant Joseph M. Juran suggested the principle and named it after italian economist Vilfredo Pareto. He observed in 1806 that 80% of land in Italy was owned by 20% of the population; Pareto developed the principle by observing that 20% of the pea pods in his garden contained 80% of peas.
- 80% of media is owned by 20% of institutions.

2) What other industries or examples can you apply the 80/20 rule to?
- 80% of media is owned by 20% of the institutions,
- 80% of wealth is owned by 20% of the richest people,
- 80% of Italy's land was owned by 20% of the population,
- 80% of a company's profits come from 20% of its customers,
- 80% of a company's complaints come from 20% of its customers,
- 80% of a company's profits come from 20% of the time its staff spend,
- 80% of a company's sales come from 20% of its products,
- 80% of work is done by 20% of a team,
- 80% of a company's sales are made by 20% of its sales staff.

3) List three arguments in FAVOUR of Pareto's Law applying to the internet
- Microsoft owns Hotmail and Skype,
- Google owns android, gmail, youtube, blogger,
- 75% of user volume is from 5% of the top sites.

4) List three arguments AGAINST Pareto's Law applying to the internet
- Wikipedia is user generated information therefore it is not always true and definetly not reliable,
- For example, Twitter is not facts and there could be many rumours that internet users post on to the social networking site
- For example, Facebook is also a social networking site that many people rely on to find out things therefore is not reliable; also many people get bullied from these social networking sites therefore making them less safe as well.
- Blog's are also made by the internet users therefore is not always reliable and the things written are not always useful or accurate/true.

5) Even if Pareto's Law applies to internet ownership, does it still apply to the content we read online?
- Pareto's Law does still apply to internet ownership as alot of the content that we read online as a lot of what is written/posted over the internet is user generated information. For example, 80% of the content on Facebook is supplied by 20% of users.

Hegemony in the age of New and Digital media - mr halsey

1. Research the Ian Tomlinson case. What would the traditional, hegemonic view of the police be in a case like this? How did new and digital media create a different story? What does the police officer's subsequent aquittal suggest about the power of new and digital media?
- In the case of the Ian Tomlinson case the traditional and hegemonic view of the police would be that they are right. The reason for this is that the police represent the justice system and if they are viewed as being in the wrong it would cause a great deal of controversy and questions from the general public. Also, as the Ian Tomlinson case occurred during the protest in London the police would have said it was a cause of defence rather than an innocent attack, therefore portraying the police as to being in the right.
- New and Digital media was however able to prove that the police were in fact in the wrong and that there really was no reason for the attack on Ian Tomlinson. New and digital media was able to create a different story as it showed the reality and was able to prove that Ian Tomlinson was in fact completely innocent.
- ...

2. Do you agree that new and digital media challenges the traditional, dominant hegemonic views? Why?
- I do agree that new and digital media challenges the traditional, dominant hegemonic views, the reason for this is that it shows different interpretations on the hegemonic view and there is almost always a group of people who would oppose the traditional, dominant/hegemonic view. For example, on a new article the public are able to post comments bellow the line therefore allowing them to express their opinions and views. This would therefore challenge traditional, dominant/hegemonic views as if there are more comments and members of the general public that oppose the hegemonic view it is likely that others would start to re think their views and find the faults in the hegemonic view.
- The reason to why new and digital media challenges the traditional, dominant/hegemonic view is because