Link: http://www.theguardian.com/society/2014/mar/25/no-makeup-selfies-cancer-charity
- Women posting bare-faced selfies online have helped a leading cancer charity raise more than £8m in six days – despite thousands of pounds being donated to Unicef by mistake.
- Cancer Research UK, which did not start the campaign, said the #nomakeupselfie trend had resulted in an unprecedented increase in donations.
- Mike Flynn, director of individual giving at Unicef UK, said there had been a "genuine mixup" and it was working with Cancer Research UK to transfer £18,625 that was donated by mistake.
- "It has been an exciting week, and we would just like to thank everyone again for their support."
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